The Type Factory

Awesome project Huda Abdul Aziz. He is a student at University College Falmouth. I’ve have always liked the idea of desconstructing the typefaces. It is a delicate work that needs a keen eye for legibility and to not destroy the font’s identity. The project was awarded a merit at ISTD

Huda’s own concept:

“Branding for a fictional typographic museum in South Kensington. The concept revolves around the theme of deconstruction. The brand values of the Type Factory identity are informative, engaging and dynamic. The brand promise is about seeing type differently. The design solution includes the logo, a booklet to promote the venue, advertising and applications within the museum. The project was awarded a merit by ISTD.”

This entry was posted on Tuesday, June 30th, 2009 at 2:35 am. It is filed under Logo Design, Print Design and tagged with deisgn, Logos, Type Deisgn. You can follow any responses to this entry through the RSS 2.0 feed.