It’s a company that focuses on spreading information to the brazilian people in a very deep layer of society. A great issue in mass communication in Brazil is that we have a huge territory, big population and people that live in very remote places. Usually these people are poor, and have little to zero access to technology. A not so small part of our population is still living in the radio era. So, this company business is to spread the important info from their clients ( public and private clients ) to the population. They send most of the info via email and fax, to the more “civilized” parts of the country, but when it comes to the remote areas, they have a huge network of partners in every city of the country, that they can call them by phone, and that partner will spread the info to their community. It’s an amazing idea, and a work for the good. And it was great to be able to craft their new logo. One of the owners told me she wanted to keep a circle of people from the old logo. I wanted to craft a modern logo for them, that carried the idea of an octopus, or something with tentacles, but I also needed the people.

After some research over the internet I found a picture that showed me the form I was looking for. I had to vector it, and tweak it out little to enhance the characteristics that I needed. That’s my final version.

One amazing thing I noticed after showing this logo to some people, right before it’s approval, is that men can decode the logo faster than women. Even eye-trained women, such as my mother ( married to a designer for 25 years ), she took a little time to unveil the beauty of it.

What about you? Have you decoded it at first glance?