The thing that really caught my attention, was something that involved my work. Branding. BP have rebranded itself in 2000, claiming they were “Beyond Petroleum”. While less than 1% of their business were actually not petroleum and natural gas. They painted all their buildings in green, changed the logo to a nice greeninsh flower ( WTH, a green flower for a oil company?) They spent 600+ million dollars in this rebranding ( including ads, painting their building, etc. ).

With an expensive brand like that and a huge ambiental mess to clean up, I decided to help them, and I rebranded BP for free. It’s just a small change on their logo, I think it now reflects better their business. I hope you guys like it.

Recently the world is seeing a big trend for greener companies, and environmental care in all areas, but what we are seeing is companies paying huge branding bills so we, designers, can make them look green, instead of doing the right thing. Looking green won’t solve our problem. I don’t believe we will be able to revert the situation on planet, nor I believe we are the only cause of the global warming, but I do think we can slow it down and gain some time. But if the world doesn’t do things right, we won’t even be able to postpone our problems, and the world won’t be a nice place to live soon. Yes, I’m that pessimist, when I see lies all around us. And I couldn’t agree more with this Greenpeace activist. ( I don’t know who exactly said that to BBC UK, but I’d be happy to update this post with the right name.)

“This is a triumph of style over substance. BP spent more on their logo this year than they did on renewable energy last year, ” the environmentalist group Greenpeace said.

“BP doesn’t stand for Beyond Petroleum. It stands for Burning the Planet,” it added.

from BBC News UK

EDIT: After reading a bit more about the BP disaster, I found out that there were 3 safety valves in deep horizon. BUT none of them worked. So we need to ask a different question. Why none of them worked, and why there aren’t 20 safety valves since they aren’t that safe afterall.

You can see a timeline of BP’s tries at NY Times

Here you can see pictures of BP’s the disaster

Sarsur & Séder is a newly created company for consultancy in real estate laws and taxes. They provide a very specialized service to help their customers to have the highest security and lowest taxes possible, when you are comercializing real estate propoerties.

For the logo, my client asked me for something sober, yet modern. He asked me to give it a tiny girly touch, since there are women at the company too. And of course, I’d never do an uber designish logo for a lawyer office, cause it just doesn’t fit. Working only with type, seemed to me as the best option, and the result was quite nice. Here follows 2 options for the card. I hope you liked it.

Tanãn is a brand new fashion company, that will reach the market soon. With the concept of chic, yet confortable clothes for women, I bet they will be rocking soon.

To work with fashion clients is a very nice experience, in my opinion, since people are very open to new and different ideas.

David, from Dache.ch have written the 3rd edition of the 100 Brands of Interest, where he lists 100 great brands from designers around the web. He has done a nice work on his blog.

My studio’s logo is featured in this selection. Thank you for that David.

I hope you like his post.

100 Brands of Interest – 3rd edition

A bit out of date, but good designs are always worth posting. Great commemorative logo for Michael Jackson.

via logo of the day

Callíope is the goddess of heroic poetry.
Callíope is a consultant company on the field of writing. Their job is to make texts better.

GranMinas is a Ornamental Stone Company, focused on the excellence of their polishing services. They are based in Brasília, Brazil.

The concept of the logo is based on the traditional shapes of the Greeks.

via creativeroots