Claudio Mendonca » deisgn http://www.claudiomendonca.com Graphic Designer Wed, 18 Jan 2012 15:36:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 The Type Factory http://www.claudiomendonca.com/the-type-factory/ http://www.claudiomendonca.com/the-type-factory/#comments Tue, 30 Jun 2009 02:35:01 +0000 Cláudio http://theimagenation.wordpress.com/?p=146 Awesome project Huda Abdul Aziz. He is a student at University College Falmouth. I’ve have always liked the idea of desconstructing the typefaces. It is a delicate work that needs a keen eye for legibility and to not destroy the font’s identity. The project was awarded a merit at ISTD

Huda’s own concept:

“Branding for a fictional typographic museum in South Kensington. The concept revolves around the theme of deconstruction. The brand values of the Type Factory identity are informative, engaging and dynamic. The brand promise is about seeing type differently. The design solution includes the logo, a booklet to promote the venue, advertising and applications within the museum. The project was awarded a merit by ISTD.”

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