I am a designer, from deep in my soul. My father is a designer. I breathe design in my everyday life since I was 8 years old. I can’t look at anything written and not guess what font it is printed. I often find myself looking for the “Command+Z” for some shit I did in real life. I’ve been like this for 10 years now, since I started working on graphic design for real. When I was at the Design School, I was 100% creation oriented, I do think most of the good designers are like this. “Desktop men” if I am allowed to steal the expression from my father’s friend. But when a designer is out of school, you have certain responsabilities that you can’t forget. Other people trust you their money, in some business they are running ( or starting ), so you can do a good job and find a market position for that product or service and make a nice package for them too. If you can’t think about marketing positioning for a product, the product will fail, your client will waste their money,you will loose your client, and you will ultimately fail. That’s bad, very bad.
A couple of days ago, I wrote a post about the Samurai Vodka, a concept design by Arthur Schreiber. An astonishing high quality of the 3D image ( by Pavel Gubin ), that made me think if it wasn’t a real picture. The execution is masterfull. A great idea, a great bottle design, a nice label, and very nice box. Everything is awesome. But Arthur forgot about one “small” detail. Market positioning. It would be a lot easier to sell that pack design if the liquid inside the great pack was Sake. Samurais are a japanese thing. Vodka isn’t the “oficial” drink in japan. Sake is. Samurais are a very nice market appeal for japanenese people, but japanese people like Sake instead of vodka. If it wasn’t a concept, things could have gotten ugly for Arthur. I do hope he sells this package, cause it would please me a lot to see a great bottle like that on the shelves. But I’d rather drink sake from it, cause it feels more natural. At least to me.
Abi-Ackel Lawyers Associated
Logo Design for a Law office in my home city. The office is on the market for a long time, being founded by my client’s grandfather. As every law office, the main feature the logo sould have is credibility. They also wanted to have a modern logo, since the office wants to provide to their costumers modern ways of relationship between the office and their clients.
The challenge
My client contact me asking me to redesign his logo. His old logo was just the name, written in Times.
But he, as a lawyer, liked the looks of Times and didn’t want to change that a lot. So he asked me to craft a logo in Times for him. He also needed a good logo, modern, serious and not too “lawyer”.
Here is the final design for his logo.
I’ve made cards, letterheads, and other paper stuff for him. I will post it when they are printed and can be photographed.
I’m still working on his website layout.
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