Floriano

Floriano is a Pizza Restaurant. The client asked me to design the logo, delivery package and menu. The logo consists of this antique typography and the icon which has various meanings and interpretations. The icon ressambles a flower, that in portuguese is written “Flor”. You can also interpret the icon as a table seen from atop, with eight people sitting around it, and in a third reading of the image you can see a pizza with it’s eight slices also seen from atop.

And here, just the icon.

Floriano é uma pizzaria. O cliente me pediu para fazer o design da logo, da embalagem de delivery e do menu. A logo consiste nesta tipografia antiga e um ícone que permite algumas interpretações. Com a imagem de uma flor, fazendo uma referência direta ao nome, podemos também interpretar o ícone como uma mesa redonda, vista de cima, com oito pessoas sentadas ao redor. E ainda em uma terceira leitura da imagem, podemos ver uma pizza com oito fatias.

Floriano is a Pizza Restaurant. The client asked me to design the logo, delivery package and menu. The logo consists of this antique typography and the icon which has various meanings and interpretations. The icon ressambles a flower, that in portuguese is written “Flor”. You can also interpret the icon as a table seen from atop, with eight people sitting around it, and in a third reading of the image you can see a pizza with it’s eight slices also seen from atop.

Aqui, apenas o ícone.

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