Escalada Livre is an initiative by some sport climbers to gather information about the sport and publicize what have been done regarding environmental, security and administration issues of climbing sites. It’s a website with information about the local climbers and news such as championships and videos from world class climbers.
The logo was designed on the subject of climbing, obviously, but also thinking that it would need to fit well in a small sized horizontally oriented header. The spider or the lizard are the first simbols all climbers use to indicate the sport, since they are natural climbers, but I chose the Ant cuase it’s also a natural climber, awesomely strong and one of the most hardworking animals in nature. The image of the ant in the logo ressambles the position of a human climbing, and this was decisive factor for choosing this image.
Check the Escalada Livre website here
Escalada Livre is an initiative by some sport climbers to gather information about the sport and publicize what have been done regarding environmental, security and administration issues of climbing sites. It’s a website with information about the local climbers and news such as championships and videos from world class climbers.
The logo was designed on the subject of climbing, obviously, but also thinking that it would need to fit well in a small sized horizontally oriented header. The spider or the lizard are the first simbols all climbers use to indicate the sport, since they are natural climbers, but I chose the Ant cuase it’s also a natural climber, awesomely strong and one of the most hardworking animals in nature. The image of the ant in the logo ressambles the position of a human climbing, and this was decisive factor for choosing this image.