2 weeks ago I was contacted by the owner of the Abi-Ackel Advogados law office. He asked me to re-design his logo. From what he “briefed” me, he still liked his old logo, but he was thinking it was a bit old and not professional enough for a large company, with 5 offices throughout the country.
This is the briefing I got from him:
“My logo looks old. It was designed in Times New Roman. But I do like that typeface, I want the new logo to be in Times too. Can you do it?”
That was my challenge. I do like Times, it’s a very nice typeface, but taking out all the other thousands of font I have at my disposal is just mean. But I liked the challenge, and came up with this logo.
Here are 2 versions of the logo. Positive and negative.
This might also interest:
Creative Process – Abi-Ackel Advogados
2 weeks ago I was contacted by the owner of the Abi-Ackel Advogados law office. He asked me to re-design his logo. From what he “briefed” me, he still liked his old logo, but he was thinking it was a bit old and not professional enough for a large company, with 5 offices throughout the country.
This is the briefing I got from him:
“My logo looks old. It was designed in Times New Roman. But I do like that typeface, I want the new logo to be in Times too. Can you do it?”
That was my challenge. I do like Times, it’s a very nice typeface, but taking out all the other thousands of font I have at my disposal is just mean. But I liked the challenge, and came up with this logo.
Here are 2 versions of the logo. Positive and negative.
This might also interest: