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	<title>Claudio Mendonca &#187; Product Design</title>
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	<link>http://www.claudiomendonca.com</link>
	<description>Graphic Designer</description>
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		<title>Nonsense vehicle</title>
		<link>http://www.claudiomendonca.com/nonsense-vehicle/</link>
		<comments>http://www.claudiomendonca.com/nonsense-vehicle/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 19:51:27 +0000</pubDate>
		<dc:creator>Cláudio</dc:creator>
				<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[dvorak]]></category>
		<category><![CDATA[honda]]></category>
		<category><![CDATA[human transporter]]></category>
		<category><![CDATA[nonsense vehicle]]></category>
		<category><![CDATA[segway]]></category>
		<category><![CDATA[u3-x]]></category>

		<guid isPermaLink="false">http://www.claudiomendonca.com/?p=587</guid>
		<description><![CDATA[Honda unveiled the U3-X, a strange piece of technology. I didn&#8217;t like it, cause I really don&#8217;t see a niche for it. From the video, what I couldn&#8217;t compete with the segway, cause it is too slow. I don&#8217;t see anyone riding that thing for a mile. The great think about the segway is that [...]]]></description>
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<p>Honda unveiled the U3-X, a strange piece of technology.</p>
<p>I didn&#8217;t like it, cause I really don&#8217;t see a niche for it. From the video, what I couldn&#8217;t compete with the segway, cause it is too slow. I don&#8217;t see anyone riding that thing for a mile. The great think about the segway is that it has very defined niche, that has little competition. It is made to transport a human being through distances that range from 1 to 10 miles, and that all. This thing from Honda can&#8217;t do that. I can only see people riding that thing inside a big office. Made me remember those eletric wheelchairs, that already exists for a long time. Ok, it is smaller, but you could also walk those 50m, right?</p>
<p>via <a href="http://www.dvorak.org/blog/2009/09/24/competition-for-the-segway/" target="_blank">Dvorak</a></p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>United Fakes video for Caixa Sabadell</title>
		<link>http://www.claudiomendonca.com/united-fakes-video-for-caixa-sabadell/</link>
		<comments>http://www.claudiomendonca.com/united-fakes-video-for-caixa-sabadell/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 19:23:34 +0000</pubDate>
		<dc:creator>Cláudio</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Print Design]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Video Design]]></category>
		<category><![CDATA[caixa sabadell]]></category>
		<category><![CDATA[guto lacaz]]></category>
		<category><![CDATA[united fakes]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.claudiomendonca.com/?p=584</guid>
		<description><![CDATA[Caixa Sabadell from UnitedFakes on Vimeo. Nice video, great idea. Made me remember a great guy called Guto Lacaz, that tought me about those 3D paper books. Thank you Guto. via Update or Die]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="320" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=5959160&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="320" src="http://vimeo.com/moogaloop.swf?clip_id=5959160&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/5959160">Caixa Sabadell</a> from <a href="http://vimeo.com/unitedfakes">UnitedFakes</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>Nice video, great idea. Made me remember a great guy called <a href="http://www.gutolacaz.com.br" target="_blank">Guto Lacaz</a>, that tought me about those 3D paper books. Thank you Guto.</p>
<p>via <a href="http://updateordie.com/updates/forbes/comerciais-videos/2009/09/united-fakes-caixa-sabadell/" target="_blank">Update or Die</a></p>
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		</item>
		<item>
		<title>Killing Ideas</title>
		<link>http://www.claudiomendonca.com/killing-ideas/</link>
		<comments>http://www.claudiomendonca.com/killing-ideas/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 15:47:49 +0000</pubDate>
		<dc:creator>Cláudio</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[caveman]]></category>
		<category><![CDATA[idea]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[wheel]]></category>

		<guid isPermaLink="false">http://www.claudiomendonca.com/?p=567</guid>
		<description><![CDATA[Very nice video, about the dificulty that new and different ideas have to convince the masses. The fear of change that dominates the markets, and civilization as a whole. via swissmiss]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/OORnMYoWX9c&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/OORnMYoWX9c&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Very nice video, about the dificulty that new and different ideas have to convince the masses. The fear of change that dominates the markets, and civilization as a whole.</p>
<p>via <a href="http://www.swiss-miss.com/2009/09/stone-and-stone-wheel.html" target="_blank">swissmiss</a></p>
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		<title>Consistency is Key</title>
		<link>http://www.claudiomendonca.com/consistency-is-key/</link>
		<comments>http://www.claudiomendonca.com/consistency-is-key/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 11:41:17 +0000</pubDate>
		<dc:creator>Cláudio</dc:creator>
				<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[Pack Design]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[pepsi]]></category>

		<guid isPermaLink="false">http://theimagenation.wordpress.com/?p=277</guid>
		<description><![CDATA[Not much to explain here, right? via swissmiss UPDATE: Wow, I really like this kind of online discussion, and all. BrandNew made a very nice post showing how image is false. I do agree that the image is false, but I disagree that the Coca-Cola logo has changed that much, since all the logos posted [...]]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-278" href="http://theimagenation.wordpress.com/2009/08/07/consistency-is-key/media_httpimg507imageshackusimg50786764586jpg_svcfaiajmijjccy-jpg-scaled500/"><img class="alignnone size-full wp-image-278" title="media_httpimg507imageshackusimg50786764586jpg_svCfAIaJmiJjccy.jpg.scaled500" src="http://theimagenation.files.wordpress.com/2009/08/media_httpimg507imageshackusimg50786764586jpg_svcfaiajmijjccy-scaled500.jpg" alt="media_httpimg507imageshackusimg50786764586jpg_svCfAIaJmiJjccy.jpg.scaled500" width="450" height="1034" /></a></p>
<p>Not much to explain here, right?</p>
<p>via <a href="http://www.swiss-miss.com/2009/08/on-consistency.html" target="_blank">swissmiss</a></p>
<p><strong>UPDATE</strong>: Wow, I really like this kind of online discussion, and all. <a href="http://www.underconsideration.com/brandnew/archives/coca-cola_vs_pepsi_revised_edition.php" target="_blank">BrandNew</a> made a very nice post showing how image is false. I do agree that the image is false, but I disagree that the Coca-Cola logo has changed that much, since all the logos posted are roughly alike, and the change between them are essentialy applications of the same logo.</p>
<p>Pepsi has drastically changed their logo 6 times over the period illustrated.  Coca-Cola has done it twice, over a slighter longer period. If you look at <a href="http://www.underconsideration.com/brandnew/archives/coca-cola_vs_pepsi_revised_edition.php" target="_blank">BrandNews image</a>, you can see that in the early 1900&#8242;s there was the first and big change in Coca-Cola logo. On that second logo, we already have a rough of the actual logo. Of course we had inumerous drawing corrections along the years, since most of those logos were created by hand, and the precision of logo crafting nowaday is something that didn&#8217;t existed 20 year ago. But the concept and main line of the logo is present since early 1900&#8242;s.</p>
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		</item>
		<item>
		<title>M.S.Q.T.O</title>
		<link>http://www.claudiomendonca.com/m-s-q-t-o/</link>
		<comments>http://www.claudiomendonca.com/m-s-q-t-o/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 19:13:06 +0000</pubDate>
		<dc:creator>Cláudio</dc:creator>
				<category><![CDATA[Product Design]]></category>
		<category><![CDATA[bike]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[mosquito]]></category>

		<guid isPermaLink="false">http://theimagenation.wordpress.com/?p=263</guid>
		<description><![CDATA[A badass quad wheeled vehicle, inspired in a mosquito. Very cool. Designer: Vipin George via Yanko Design]]></description>
			<content:encoded><![CDATA[<p><a rel="attachment wp-att-258" href="http://theimagenation.wordpress.com/2009/08/04/m-s-q-t-o/msqto-2/"><img class="alignnone size-full wp-image-258" title="msqto" src="http://theimagenation.files.wordpress.com/2009/08/msqto1.jpg" alt="msqto" width="450" height="462" /></a></p>
<p>A badass quad wheeled vehicle, inspired in a mosquito. Very cool.</p>
<p>Designer: Vipin George</p>
<p><a rel="attachment wp-att-261" href="http://theimagenation.wordpress.com/2009/08/04/m-s-q-t-o/msqto4/"><img class="alignnone size-full wp-image-261" title="msqto4" src="http://theimagenation.files.wordpress.com/2009/08/msqto4.jpg" alt="msqto4" width="450" height="462" /></a></p>
<p><a rel="attachment wp-att-260" href="http://theimagenation.wordpress.com/2009/08/04/m-s-q-t-o/msqto3-2/"><img class="alignnone size-full wp-image-260" title="msqto3" src="http://theimagenation.files.wordpress.com/2009/08/msqto31.jpg" alt="msqto3" width="450" height="404" /></a></p>
<p><a rel="attachment wp-att-259" href="http://theimagenation.wordpress.com/2009/08/04/m-s-q-t-o/msqto2-2/"><img class="alignnone size-full wp-image-259" title="msqto2" src="http://theimagenation.files.wordpress.com/2009/08/msqto21.jpg" alt="msqto2" width="450" height="404" /></a></p>
<p><a rel="attachment wp-att-262" href="http://theimagenation.wordpress.com/2009/08/04/m-s-q-t-o/msqto5/"><img class="alignnone size-full wp-image-262" title="msqto5" src="http://theimagenation.files.wordpress.com/2009/08/msqto5.jpg" alt="msqto5" width="450" height="404" /></a></p>
<p>via <a href="http://www.yankodesign.com/" target="_blank">Yanko Design</a></p>
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