Designed by Turner Duckworth from United States

This new can design for Diet Coke is part of the “Stay Extraordinary” campaign. The design is incredibly beautiful, although I miss a bit of traditional branding in it. Since we are talking about Coca-Cola, they are a few light-years ahead of the world when it comes to branding so I won’t judge it.

Design por Turner Duckworth dos Estados Unidos

O novo design da lata de Coca-Cola Diet é parte da campanha “Stay Extraordinary”. O design é muito bonito, apesar de eu ter sentido falta de alguns elementos de identidade visual mais tradicionais. Mas como estamos falando de Coca-Cola, eles estão alguns anos-luz à frente do resto do mundo no que diz respeito a identidade visual, por isso não vou julgar.

I am a great fan of Lovely Package. Today I saw 2 package designs that made me think. This Abella pack for honey. I don’t question the creativity and beauty of this design. But does it work? I’m not an expert in package design, but the honey glass bottle really looks like a perfume bottle. How much does this bottle costs in relation to the honey inside? Does it have enough honey for, let’s say, 2 weeks of breakfast for a couple?

They say…

“The products consist of 100% pure, raw, unfiltered honey created by master beekeepers using age-old techniques. Every drop is a work of art.”

My question is, can you take all this ultra special honey out of this bottle? These bottles work fine for perfume, that are a very liquid/volatile product, but honey?

What do you think about it?

Link to the original post at Lovely Package

http://www.davidairey.com/
David is a Great Designer from Ireland, this is his personal website, with his work and thoughts about design and logo design. I also learned a lot about blogging with him, analyzing his blog, and posts. He is a great guy, very attentions overtime I contacted him.

http://www.logodesignlove.com/
This used to be David’s second blog, now he just runs the blog, with guest posts, but the quality of the articles remains unchaged, with interesting thing about logo and branding.

http://www.webdesignerdepot.com/
This is my favorite all things webdesign blog. With quality stuff on a daily basis.

http://www.swiss-miss.com/
Tina Roth, a swiss designer in NY. She has a great blog, with tons of interesting things about design and lifestyle. Great blog.

http://lovelypackage.com/
A huge, higly updated blog about package design, with a lot of student work, and high quality pack design. Worth seeing every now and then.

http://www.blogday.org

Designed by Petar Pavlov from Macedonia.

Very nicely designed package, although I doubt it’s viability for the market since the package price will be much higher than the standard plastic pack.

They look awesome at the shelves, and this is definately an advantage when catching the consumer’s eye. Afterall, when a product has 3 seconds to sell itself at the supermarket, it gotta scream.

via Lovely Package

via creativeroots

images reproduced from the internet.

Marc Valega crafted a nice double reference to Beatles and Bettle Juice’s movie, with this nicely designed juice boxes.

via creativeroots.org

Not much to explain here, right?

via swissmiss

UPDATE: Wow, I really like this kind of online discussion, and all. BrandNew made a very nice post showing how image is false. I do agree that the image is false, but I disagree that the Coca-Cola logo has changed that much, since all the logos posted are roughly alike, and the change between them are essentialy applications of the same logo.

Pepsi has drastically changed their logo 6 times over the period illustrated.  Coca-Cola has done it twice, over a slighter longer period. If you look at BrandNews image, you can see that in the early 1900′s there was the first and big change in Coca-Cola logo. On that second logo, we already have a rough of the actual logo. Of course we had inumerous drawing corrections along the years, since most of those logos were created by hand, and the precision of logo crafting nowaday is something that didn’t existed 20 year ago. But the concept and main line of the logo is present since early 1900′s.

A couple of days ago, I wrote a post about the Samurai Vodka, a concept design by Arthur Schreiber. An astonishing high quality of the 3D image ( by Pavel Gubin ), that made me think if it wasn’t a real picture. The execution is masterfull. A great idea, a great bottle design, a nice label, and very nice box. Everything is awesome. But Arthur forgot about one “small” detail. Market positioning. It would be a lot easier to sell that pack design if the liquid inside the great pack was Sake. Samurais are a japanese thing. Vodka isn’t the “oficial” drink in japan. Sake is. Samurais are a very nice market appeal for japanenese people, but japanese people like Sake instead of vodka. If it wasn’t a concept, things could have gotten ugly for Arthur. I do hope he sells this package, cause it would please me a lot to see a great bottle like that on the shelves. But I’d rather drink sake from it, cause it feels more natural. At least to me.

via The Dieline