Extract from Brandient’s Vimeo Page:
“UNDER THE SIGN OF THE WOLF
The world’s leading antivirus solution embraces a bold new brand identity.
Brandient armed Bitdefender with a powerful, sharp weapon: the legendary symbol of the Dacian Dragon-Wolf. Half wolf, half serpent, this totemic creature guarded the Dacian people in their wars and has come to stand for invincible defense. The modern interpretation of the ancient symbol completes the brand promise with sleekness, making the brand highly relevant to digital society while clearly asserting its Romanian roots.
Rebranding by Brandient. 3D design and production by Brandient in collaboration with Golem Studio. Motion graphics and editing by Raster Point.
Brandient strategy team: Aneta Bogdan, Madalina Diaconescu. Brandient design team: Bogdan Dumitrache, Ciprian Badalan, Cristian “Kit” Paul, Cristian Petre, Eugen Erhan, Iancu Barbarasa. ”
What an amazing logo, and branding identity as a whole. I really like when people dig deep in ancient culture to find inspiration and can bring that to an ultra modern style. The video is also a great piece of the branding, translating the whole concept of the logo to a fast paced presentation right on our firt impression. This kind of thing makes my life better.
Extraído da página do vimeo da Brandient:
“UNDER THE SIGN OF THE WOLF
The world’s leading antivirus solution embraces a bold new brand identity.
Brandient armed Bitdefender with a powerful, sharp weapon: the legendary symbol of the Dacian Dragon-Wolf. Half wolf, half serpent, this totemic creature guarded the Dacian people in their wars and has come to stand for invincible defense. The modern interpretation of the ancient symbol completes the brand promise with sleekness, making the brand highly relevant to digital society while clearly asserting its Romanian roots.
Rebranding by Brandient. 3D design and production by Brandient in collaboration with Golem Studio. Motion graphics and editing by Raster Point.
Brandient strategy team: Aneta Bogdan, Madalina Diaconescu. Brandient design team: Bogdan Dumitrache, Ciprian Badalan, Cristian “Kit” Paul, Cristian Petre, Eugen Erhan, Iancu Barbarasa. ”
Achei a logomarca fantástica assim como toda a identidade visual. Gosto muito quando as pessoas buscam inspiração em culturas antigas e conseguem trazê-las para um estilo ultra moderno. O video também é uma ótima peça da identidade visual,trazendo logo na primeira impressão os conceitos do branding em um ritmo acelerado. Esse tipo de coisa faz a minha vida melhor.
