Paula Scher and her team crafted this great and bold identity for this year Sundance Festival.
Check out the original post at Pentagram’s site
I really liked the repetition and the heavy type they used.
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Productivity at it’s best
Recently I made some major changes in my life. I changed the focus area of work as a designer from a mainly Print based professional to a Web focused designer.
I used to have a full time job and did some freelancing on the spare time, and now I’m full freelancing, with two international contracts and a great local client in the App Development field.
In this change, I struggled at some managing things that, as an employee I haven’t really cared much, since most of my work were very straight forward. Suddenly I had hundreds of scheduled and non-scheduled tasks, that I had to keep track of. Also, if I fail on any one of them it’s bad for me, since my clients will suffer on itwhich leads to less money, and the whole thing becomes a snowball of hell. It was then that during and App development meeting with my client, we were talking about a new web app that had just launched called Asana. Dustin Moskovitz was involved in this project and by my first contact with the app I noticed it wasn’t a common app.
Asana is a task manager. A complex one, yet a simple one. I used to be a fan of TeuxDeux from Swissmiss, which is a very simple task manager (with an awesome design style), but it lacked a ton of configurations I felt the need now. You can use Asana as simple task manager, just adding your tasks and keeping track of it in a list, and day-by-day you will start to create projects, insert due dates for tasks, tags, etc. After I created you own environment in the asana platform, I started to find more and more utilities for it, from personal tasks in work, to a shared project where I exchange some webdesign tips with friends and co-workers.
Asana was primarily built to be a team task manager, with lots of controls for groups and assignments, but me, as a solo freelancer, I use close to nothing in team management and I’m loving Asana. Here you can see some links to the Asana website, where they explain a lot of it’s functionalities and workflows.
It’s a really great app.
Check out the videos.
Video Design for CCTV. Simply AmazingVideo Design para CCTV. Simplesmente Incrível
MMIA Agency in China, made a beautifully designed video for Central China Television. The idea was to remake China’s history, for that, they would use the traditional “ink-and-wash” technique, which was developed in ancient China. This technique renders a dreamlike image. To get the final effects of the video, MMIA went to the Paris/German based production company Troublemakers.tv and the german director Niko Tziopanos of weareflink. The end result is one of the most beautiful videos I’ve ever seen, bringing this ancient painting technique to life.
A agência chinesa MMIA criou o belíssimo vídeo para a Central China Television. A idéia era de recriar a história chinesa, e para tal, utilizaríam uam antiga técnica chinesa de aquerela, que resulta em imagens que lembram sonhos. Para atingir os efeitos desejados, a MMIA chamou a produtora Troublemakers.tv com sede na Alemanha e Paris, e o diretor alemão Niko Tziopanos da wearfilnk. O resultado é um dos vídes mais belos que eu já vi, dando vida a essa antiga aquarela chinesa.
Canibalizing ThemselvesAutofagia Publicitária
Recently I’ve been seening a lot of ads that focuses on a ruined actor or pseudo-celebrity to canibalize themselves in order to promote a brand or product. Here in Brazil I’ve seen two TV ads with that same concept, and today I saw this viral video with the Winklevoss Twins. I do understand that everybody needs money but isn’t this a self-humiliating thing that, in most cases, could be avoided? I don’t see anything good for FIAT to humiliate a ruined actor, that is already known countrywise for his ultra bad performance, putting him side-by-side with Dustin Hoffman. In my opinion neither FIAT nor Dustin Hoffman needed to appeal for such low concepts. I won’t judge Ricardo Macchi (the terrible actor), since he might be needind money and therefore accepting any kind of job. But I do believe that FIAT has a huge publicity budget (they paid Dustin Hoffman, afterall) and could definetely have used this money to pay an ultra high quality videodesign agency, to come up with a highly creative solution for their ad.
As for the Winklevoss twins, I doubt they would need any money, they were already rich and won 65 million from Facebook, what those guys still need? Don’t they have anything better to do with their lives? I can think of a thousand better things to do instead of doing a Pistachios Advertising. What do you guys think?
Here is an example of a highly creative, visually awesome also from FIAT, that doesn’t humiliate anyone.
Recentemente eu tenho visto anúncios que usam atores fracassados ou pseudo-celebridades para “queimar o seu próprio filme” para promover uma marca ou produto. Aqui no Brasil eu já vi dois anúncios com esse conceito e hoje eu vi esse vídeo dos irmão Winklevoss. Eu entendo que todos precisam de dinheiro mas isso não é uma humilhação que poderia ser evitada? Não vejo o ponto positivo da FIAT humilhar um ator fracassado, que já é nacionalmente reconhecido como péssimo e colocando-o ao lado de Dustin Hoffman. Acho que nem a FIAT, nem o Dustin Hoffman precisam apelar para esse tipo de coisa. Não vou julgar o Ricardo Macchi, pois a necessidade de dinheiro pode ser um problema sério, mas acredito que a FIAT, com sua enorme verba de publicidade (pagando cachê para o Dustin Hoffman!), poderia ter usado esse dinheiro para pagar uma super agênci de videodesign, que trariam uma solução infinitamente melhor para o anúncio.
Já os irmãos Winklevoss, eu duvido que eles precisem de dinheiro, pois já são ricos e ainda ganharam 65 milhões do Facebook. O que esses caras ainda precisam? Será que eles não tem nada melhor pra fazer da vida não? Eu consigo pensar em pelo menos umas mil coisas melhores pra fazer do que um anúncio de pistache. O que vocês acham?
Aqui um exemplo de um anúncio fantástico da FIAT, visualmente ótimo, que não humilha ningém.